DIMAcast's Podcast

Mon, 15 August 2011

DIMAcast [269] Live From PRO’s 53rd Annual Convention

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Buzzes can get your creative juices flowing and this week’s DIMAcast will have you buzzing with exciting ideas you can use in your business. Live from the Photographic Research Organization’s 53rd Annual Convention in Jacksonville, Florida. The top US camera stores gather to buy and share ideas that boost sales, profits and efficiencies. You’ll hear candid discussions of things that worked and some that didn’t. Tony Fortina (Rockbrook Camera, Omaha, NE) shares in store uses for iPads. Eric Vitwar (Tuttle Cameras, Long Beach, CA) tells how he aggressively uses Yelp to build customer relationship. Tony Miresse (Art’s Camera Plus, Greenfield, WI) builds sales by taking his employees on field trips, in their own store. Brian Noble (Noble’s Camera, Hingham, MA) candidly admits his marketing mistakes and what he (and you) can learn from them. Pauline McKean (Calagaz Photo and Digital Imaging, Mobile, AL) tells how she has overflow crowds at her store because she partners with local businesses and charities. Listen in to these leading retailers reveal what’s working and what’s not for 2011. You can hear them and download the transcript with images at www.DIMAcast.com