When you ask a consumer, “Are you overwhelmed with your photos?” They tell you, “Yes!. It creates a tremendous amount of guilt and anxiety for them.
From this was born the Association of Personal Photo Organizers, a training and educational support association for the growing number of imaging consultants that will tackle mounds of images in a “Do It For Me” or “Do It With Me” business model. Founder Cathi Nelson outlines how this latent need is exploding worldwide and how imaging firms can join in, either as an active participant or as a support lab for local photo organizers. It didn’t exist three years ago and today is a growth industry with relieved consumers across the globe. Listen in (or read the transcript) and see how Cathi convinces image overloaded consumers to store (and yes, Print!!) their treasured images. This could be a defining moment in your career or your company’s history if you investigate this newest phase of digital history. It’s a potentially profitable and highly rewarding growth phase of our industry. This is one of many trend changes Bill McCurry and the DIMAcast team will bring you this month from the just concluded IPI Members Retreat.
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