On this episode of the DIMAcast, Ron Tonini, CEO of Picture Marketing explains how his company uses event photos to produce powerful ROI results for many of the world's best known brands. Memorable photos provide an opportunity for social networking and viral activity, and elevate mobile marketing campaigns to penetration levels previously unheard of, dramatically reducing costs. Picture Marketing's event-photography based system effectively ushers consumers into any number of fully branded activities, each of which is specifically designed to fulfill a marketing goal.

Interview starts :2:04

Interview ends :23:53

There’s an app for anything you can think of these -- and some are better than others. One that’s really taken iPhone users by storm is the Hipstamatic app, which takes digital images and gives them the look of analog pictures. The app debuted less than a year ago and in that short time has been downloaded by well over a million people. Joining the DIMAcast to tell us more is Lucas Buick, CEO and founder of SyntheticCorp, the company behind the application.

Interview starts :2:24

Interview ends :15:25

Lucas Buick

You’ll hear eight different retailers sharing one or more of their secrets successes. It’s always easier to follow the path of those who have proven successes and these retailers aren’t shy about sharing. It’s taped at the recent West Coast PRO member meeting where candid discussion was the rule. You’ll hear ideas about salespeople motivation, new imaging software, catapulting rental volume, saving ad dollars, capturing additional after purchase sales and much more. You’ll hear two different perspectives on offering photo classes. It’s a wide ranging discussion from people who are out there doing it and doing it well.
 
The speakers are(in order of appearance). . . (drum roll please)
Mark Comon, Paul’s Photo, Torrance, CA www.paulsphoto.com
David Sarber, Sarber’s Camera – Oakland, CA  -  www.SarbersCamera.com
David Rivera, George’s Camera Exchange – San Diego, CA – www.GeorgesCamera.com
George Dieck and John Gasser, Adolph Gassers – San Francisco, CA  -  www.Gassers.com
Mike Paschke, Shutterbug Camera Stores, Santa Rosa, CA - www.shutterbugcamerashops.com
Jack Williams, Hooper Camera, Thousand Oaks, CA  - www.HooperCamera.com
Rex Allen, Allen’s Camera, Orem, UT  -  www.AllensCamera.net