“PMA has recently conducted extensive research on the youth digital photography market. Today’s DIMAcast features PMA publisher Gary Pageau interviewing Dimitrios Delis, PMA director of marketing research, about research highlights, and what it means for the future of photo/imaging products and services.”
Social networking has become a way of life for young consumers, and increasingly, older consumers are following in their path. Many businesses are discovering that marketing through these sites can be inexpensive, quick, and very effective. Today’s DIMAcast presents an interview with Lorrie Thomas, who is both head of Lorrie Thomas Web Marketing, a firm that specializes in helping small businesses tap the power of social media marketing, and an instructor of web marketing at University of California, Santa Barbara, and University of California, Berkeley. Learn what sites are best for your business and how to get started.
Educational photography tours to destinations near and far generate sales, word-of-mouth marketing, and customer loyalty for Paul’s Photo, Torrance, Calif. In 2007, the DIMAcast presented an interview with Mark Comon, who leads the tours for Paul’s Photo. In today’s DIMAcast, PMA Senior Editor Jennifer Kruger revisits this topic with Comon, to learn how the tours have changed and evolved over the past year.
Interview starts :4:49
Interview ends :29:24
Win Big From PMA!
PMA® has $25,000 to give away, and it may have your name written all over it! Simply enter your best consumer photo gift promotional campaign in the PMA Custom Photo Gift Promotion Competition, and you might win big – $25,000 big!
From photo books to greeting cards to calendars, photo gifts are the biggest, hottest items in retail imaging today. Grab a copy of your best custom photo gift campaign used in 2008, check out the official rules, and enter today.
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On today's DIMAcast, Bill McCurry brings us another great Marketing Idea Exchange. McCurry interviews Gabe Cano and Glen Hodges from Specialty Color Services in Santa Barbara, California.. There going to let us in on the secrets of marketing on Facebook.
Gabe Cano (left) and Glen Hodges, partners in Specialty Color Services holding up the “Film Toss Champion” Tee Shirts available to the winners whose film orders end up in thee eafter hours basket.
Now is Your Chance to Win Big From PMA! Enter your best consumer photo gift promotional campaign in the PMA Custom Photo Gift Promotion Competition, and you might win big! How big, you may be wondering? $25,000 big!