Today's DIMAcast will be history making with the first installment of the Marketing Idea Exchange with Bill McCurrry. The first show was recorded during the Photographic Research Organization (PRO) convention.
This week’s interviews
Woodward Camera
How do you get a customer to drive 50 miles to buy your frames and albums? Bill McCurry asks Liz Weidner how Woodward Camera became one of Detroit’s biggest retailers of cameras, frames and Teddy Bears. It’s an amazing story that you can repeat in your market if you have the courage and passion that you’ll hear in this interview. |
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Walden Photo
Did you ever wonder if those “Best of . . . “ contests really mean anything? David Walden relates his story to Bill McCurry about how he woke up one morning to find Walden Photo had won the Best Photofinisher contest and what it means to his business. |
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Metro Photo
It’s hard when the boss needs professional development. Where should she go? Bill McCurry listens as Barbara Hueber relates how she continues her personal growth to become the leader she wants to be. |
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If you would like a Transcript of this week's Marketing Idea Exchange in PDF format, Click on the icon below.
Bil McCurry
wmccurry@mccurryassoc.com
Jennifer Kruger
jkruger@pmai.org
DIMAcast 800 NUMBER !!! 1-800-965-6692
Feedback:
bmundy@dimacast.com or comments@dimacast.com
