Mon, 29 January 2007
Laura Oles, author of “Digital Photography for Busy Women,‿ took the lead in designing PMA’s new Long Term Photo Care Program, which helps retailers create new revenue streams by showing consumers how to share, protect, preserve and manage their digital photos. In this podcast, Oles tells PMA magazine Senior Editor Jennifer Kruger about the program and how retailers can get the most from it. www.pmai.org/dima07 Feedback: bmundy@dimacast.com or comments@dimacast.com |
Mon, 22 January 2007
If it seems like tried-and-true techniques of bringing customers into your store have been losing their effectiveness, you're right. Mastering the new methods of marketing yourself is crucial to keeping today's generation of consumers coming in the door. www.pmai.org/dima07 Feedback: bmundy@dimacast.com or comments@dimacast.com |
Mon, 15 January 2007
New Products/New Profits (DIMA session D32) The days of living off 4-by-6 prints as the cash cow are clearly over. Servicing the new needs of digital camera users requires a new set of products and services. This DIMA session will discuss some innovative new revenue generating services you can begin offering your customers today. www.pmai.org/dima07 Feedback: bmundy@dimacast.com or comments@dimacast.com |
Mon, 8 January 2007
Shutterfly announced plans to open a second lab in Charlotte, N.C. Gary Pageau interviewed Doug Galen, senior vice president, business and corporate development, Shutterfly, about the new facility, the growth of online photofinishing, and why Shutterfly is "MySpace for adults". www.pmai.org/dima07 Feedback: bmundy@dimacast.com or comments@dimacast.com |
