DIMAcast [171] MIE-Digital Camera Warehouse

What's the impact of one disappointed customer? In 2001 a customer was so disappointed in the service from a store in Sydney she and some friends opened a website offering to treat people fairly. This year that company is projected to sell over $30 million retail in photographic products by treating every customer the same, fair and square. Listen to this week's DIMAcast featuring Digital Camera Warehouse headquartered in Sydney, Australia and hear how their simple but unique strategies have served them and their customers very well. A written transcript with illustrations is also available for download at www.DIMAcast.com Interview starts :3:23 Interview ends :20:54

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