Reaching out to help others is good citizenship and can be good for business. That wasn’t Precision Camera’s motivation but it was the result. By partnering with the Boot Campaign Precision Camera was able to generate more traffic to their Expo while setting a record for Boot Campaign’s sales. Proceeds from Boot Campaign go to support returning military personnel and/or their families. The campaign was started in 2009 by five “boot girls” who met at a fund raiser and felt they could “make a difference” for those warriors who served their country and were now in need. (note: the Boot Campaign was started long before the Veteran’s Administration scandal was public knowledge – the “boot girls” saw part of the problem with VA and found a way to help the impacted personnel and families.) Hear how this event came about, the result and pick up ideas how you can help those around you while establishing your company’s brand among your target customers on this week’s DIMAcast. You can listen to the audio podcast and/or download the transcript with photographs at www.DIMAcast.com

PDF Link

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Bill McCurry www.mccurryassoc.com

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

 

Direct download: DIMAcast_394_Bill_McCurry_MIE__Boot_Campaign.mp3
Category:Marketing Idea Exchange -- posted at: 6:43 PM

 

 

Advances in Mobile Imaging… leave plenty of room for improvement
Recently both Apple and Amazon debuted new online services for customers taking phone photos. However, there is much more that can and needs to be done in the still-young field of Mobile Imaging. For a discussion of some of the latest advances, we turn to Suite 48 Analytics’ Hans Hartman for a wide-ranging talk.

PMA TV
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jkruger@pmai.org

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Bill McCurry
Bill McCurry and Associates wmccurry@mccurryassoc.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

Direct download: DIMAcast_393_Hans_Hartman_Advances_in_Mobile_Imaging.mp3
Category:general -- posted at: 5:57 PM

In “The New Corporate Facts Of Life,” consultant Diana Rivenburgh tells business leaders how to build sustainable, profitable organizations, create leading-edge strategies, develop strong leaders, transform cultures, and engage stakeholders. She profiles companies large and small, including a long look at the UPS delivery service.
Rivenburgh is president and CEO of Strategic Imperatives. In this episode of the DIMAcast, she tells us how effective leaders can see opportunities for innovative, sustainable, and profitable solutions.

http://www.amacombooks.org/book.cfm?isbn=9780814433041

http://www.strategic-imperatives.com

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Jennifer Kruger
jkruger@pmai.org

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Bill McCurry
Bill McCurry and Associates wmccurry@mccurryassoc.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

Direct download: DIMAcast_392_The_New_Corporate_Facts_Of_Life.mp3
Category:general -- posted at: 7:03 PM

You think it’s not possible, but it is . . . one store, one location that four years in a row is considered the best electronics store in the country by Consumer Electronics, beating out all the national chains and perceived “powerhouses”. Consistently voted one of the best places to work in Illinois. One building that houses 1,250 employees catering to the ever need of Abt Electronics customers. It’s a great story with some plain Midwest wisdom along with Chicago flare that causes consumers to flock to Abt to buy everything from low end starter kitchen appliances to the $500,000 David Abt Home Theater – which has an additional $100,000 ad on. It’ the kind of store where you would like to shop or work or own . . . Listen in to the DIMAcast while Bill McCurry interviews Michael Abt, third generation of the Abt family to operate this fantastic retailer.  The transcript includes pictures of the store.

PDF Link

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Bill McCurry www.mccurryassoc.com

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

 

Direct download: DIMAcast_391_Bill_McCurry_s_Marketing_Idea_Exchange.mp3
Category:general -- posted at: 8:51 PM

Entrepreneur Scott Addis provides plenty of good business advice in this episode of the DIMAcast. Addis runs a 70-person insurance brokerage, and was a finalist for Inc. magazine's “Entrepreneur of the Year.” His new book, “Summit: Reach Your Peak And Elevate Your Customers' Experience” tells how to grow your company, and improve yourself as well.

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Fans of the DIMAcast on Facebook
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Jennifer Kruger
jkruger@pmai.org

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Bill McCurry
Bill McCurry and Associates wmccurry@mccurryassoc.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 


Low-cost is a relative term when it comes to medium-format photography and the larger sensors it requires, but Ricoh Imaging’s newest SLR will be “only” $8,500 — a category-low, the company says.
The Pentax 645Z SLR features a 51-megapixel sensor, with a 43.8mm x 32.8mm imaging area that is approximately 1.7 times larger than that of a 35mm full-size sensor. It captures three frames per second.
In this episode of the DIMAcast, Ricoh Imaging executive vice president Jim Malcolm tells us how the company was able to bring such a more affordable model to market, and what it means for pro shooters in particular.

PMA TV
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Jennifer Kruger
jkruger@pmai.org

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Bill McCurry
Bill McCurry and Associates wmccurry@mccurryassoc.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

Direct download: DIMAcast_389_Ricoh_debuts_low-cost_medium-format_camera.mp3
Category:general -- posted at: 7:39 PM

Eyefi has launched a new simplified version of its WiFi-enabled SD card, now with Cloud storage. Co-founder Ziv Gillat joins us on the DIMAcast to talk about his beginning as professional photographer, the development of the Eyefi card, and his upcoming demonstrations at The Big Photo Show of how professional shoopters can use WiFi in their workflow. “Focus on your subject and what you’re shooting,” he says, “while everything else occurs automatically.”

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Brian on Facebook
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Jennifer Kruger
jkruger@pmai.org

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Bill McCurry
Bill McCurry and Associates wmccurry@mccurryassoc.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

Direct download: DIMAcast_388_WiFi_in_the_Workflow_for_pro_photographers.mp3
Category:general -- posted at: 5:57 PM

Three Hundred Thousand Subscribers and over A Hundred Thousand Friends can’t be wrong – can they? They know that Fro Knows Photo a source of photo knowledge unknown four years ago. Jared Polin, former camera store salesman and professional photographer didn’t plan to be an Internet personality and fount of photo knowledge. Jared shares how he found that people were coming to him for information so he “pivoted” his professional photographic business to now be a go-to guy for consumers seeing advice, solutions and community. Jared’s income stream is a bit unorthodox for a retailer but perfect for his community. Bill McCurry asks Jared how others can duplicate his web following on this week’s Marketing Idea Exchange available for audio download and/or transcript with illustrations at

www.DIMAcast.com

PDF Link

PMA TV
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Fans of the DIMAcast on Facebook
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Brian on Facebook
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Jennifer Kruger jkruger@pmai.org

Bill McCurry www.mccurryassoc.com

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

 

Direct download: DIMAcast_387_MIE__Fro_Knows_Photo__Jared_Polin.mp3
Category:Marketing Idea Exchange -- posted at: 6:56 PM

DIMAcast 384

“The smartphone and the tablet have become simultaneously a concierge for shoppers and an ambassador for brands,” says Networld Media Group. 
In this episode of the DIMAcast, analyst Joseph Grove tells us about his new report that provides retailers with important information regarding consumer use of mobile apps.
For the report, his team surveyed a broad demographic range of consumers for their opinions and preferences regarding retail applications for smartphones and tablets, including the type of device used, installed apps, uses of apps, and payment methods.
There’s more information on the report here.

[http://www.networldmediagroup.com/inc/sdetail/8584/18197]

PMA TV
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Fans of the DIMAcast on Facebook
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Jennifer Kruger
jkruger@pmai.org

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Bill McCurry
Bill McCurry and Associates wmccurry@mccurryassoc.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

 

Direct download: DIMAcast_386_Mobile_Retail_Apps_and_the_Engaged_Consumer.mp3
Category:general -- posted at: 6:43 PM

Vahe Christianian is the founder and now vice-president of business development at LifePics. In this episode of the DIMAcast, he shares his expertise in retail and online photofinishing, and discusses future possibilities in 3D solid output.

PMA TV
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Fans of the DIMAcast on Facebook
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Brian on Facebook
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Jennifer Kruger
jkruger@pmai.org

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Bill McCurry
Bill McCurry and Associates wmccurry@mccurryassoc.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

 

Direct download: DIMAcast_385_LifePics.mp3
Category:general -- posted at: 8:46 PM


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